Konabayev
Tugelbay Konabayev

About Tugelbay Konabayev

Senior Digital Marketing Manager & AI Specialist · Based in Almaty, Kazakhstan · Working Globally

At a Glance

Role Senior Digital Marketing Manager
Location Almaty, Kazakhstan
Experience 10+ Years
Current Company Promise Group
Markets Kazakhstan, Russia, Ukraine, USA, Europe, Australia
Ad Spend Managed $1.5M+
Leads Generated 150,000+
Education BS Business Management, International Prague University

Biography

Tugelbay Konabayev is a Senior Digital Marketing Manager with over 10 years of professional experience in performance marketing, SEO, paid advertising, analytics, and conversion rate optimization.

Currently serving as the Head of Marketing at Promise Group, he leads marketing operations across Central Asia, the Caucasus, and Ukraine — managing budgets exceeding $1.5M in total ad spend and generating over 150,000 leads across B2B and B2C verticals.

Before Promise Group, Tugelbay drove measurable growth at Galamat (B2B SaaS, +190% lead generation), Webkassa (e-commerce, +15% sales revenue), and Lukoil. His work has spanned projects in the United States, Europe, the CIS region, and Australia.

He founded and operated his own digital marketing agency, where he built a team from scratch and managed end-to-end operations — providing him with deep expertise in both client-side and agency-side marketing.

Tugelbay is known for integrating AI into marketing workflows. He builds web applications, automation scripts, browser extensions, and custom dashboards using tools like Claude, Cursor, ChatGPT, and Gemini — not as a software engineer, but as a marketer who uses engineering to move faster.

Key Results

Promise Group

+1,461% Lead Growth in Central Asia
+123% Leads in Ukraine
70+ Webinars · 5,000+ Event Registrations

Galamat

+190% Lead Generation (Integrated SEO + PPC + UX)
+52% Subscriber Growth YoY (Facebook Ads Overhaul)

Webkassa

+15% Sales Revenue (Google Ads Restructure + CRO)
+10% Organic Traffic in 6 Months (Technical SEO)

Services & Expertise

PPC & Paid Social
AI Tools & Development
Lead Generation Systems
Growth Strategy
Email Marketing
Analytics & Tracking
SEO & Content
Social & Community

Certifications

  • Google AI Professional Certificate · Google
    March 2026
  • Microsoft Dynamics 365 · Microsoft
    September 2025
  • From Likes to Leads · Google
    June 2025
  • Generative AI for Digital Marketers · LinkedIn Learning
    November 2024
  • Attract and Engage Customers · Google
    September 2024
  • Foundations of Digital Marketing and E-Commerce · Google
    July 2024

Career Timeline

  1. 01
    2024 – Present Head of Marketing · Promise Group

    Central Asia, Caucasus, Ukraine

  2. 02
    2020 – 2024 Marketing Lead · Galamat

    B2B SaaS

  3. 03
    2018 – 2020 Digital Marketing Manager · Webkassa

    E-commerce & Fintech

  4. 04
    Earlier Founder · Digital Marketing Agency

    Team of 5+, full-service operations

  5. 05
    Earlier Digital Marketing · Lukoil

    Digital marketing projects

Let's work together

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