AI Marketing Strategy GEO

The Future of Performance Marketing is AI-Native

The era of “buying traffic” is evolving into “buying intent”. As AI agents become the primary way users find answers, the traditional SEO playbook—keyword density, backlink farming—is becoming obsolete.

The New Funnel: Generative Engine Optimization (GEO)

Users aren’t scrolling through 10 blue links anymore. They are asking Perplexity, Gemini, or ChatGPT for a specific recommendation. If your brand isn’t part of the LLM’s training data or valid RAG context, you simply don’t exist.

3 Steps to Adapt

  1. Structure: Use Schema.org markup strictly. AI eats structured data for breakfast.
  2. Authority: E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) matters more than ever. You must be a verifiable entity.
  3. Context: Writ content that answers “Why” and “How”, not just “What”.

At Promise Group, we witnessed this shift firsthand when we launched the Expert Hub Academy…