The Dev-Marketer Log.
A collection of thoughts on bridging the gap between performance marketing and software engineering in the age of AI.
Copywriting: Formulas and Techniques (2026)
Proven copywriting formulas (AIDA, PAS, BAB), headline techniques, CTA examples, and landing page copy. Write persuasive copy that converts.
Customer Journey Mapping: Improve Conversions
Customer journey mapping guide: stages, touchpoints, templates, tools, and real examples. Build maps that drive decisions.
Customer Lifetime Value (CLV): Formula Guide
How to calculate customer lifetime value: simple and advanced formulas, CLV by industry, and 10 strategies to increase it. Includes CLV:CAC ratio benchmarks.
Customer Retention: Strategies and Metrics
Customer retention guide: proven strategies, key metrics (churn rate, CLV, NPS), tools, and why retention beats acquisition.
Data-Driven Marketing: Evidence Over Gut Feel
Data-driven marketing guide: what data to collect, tools to use, how to build dashboards, and turn insights into higher ROI.
Drip Campaigns: Email Sequences That Convert
Drip campaign guide: types, timing, copy frameworks, and automation setup. Build sequences for onboarding, nurture, and sales.
Go-to-Market Strategy: Framework and Playbook
Build a go-to-market strategy: audience, positioning, channels, pricing, and launch execution. Includes GTM templates and examples.
Growth Marketing: Strategy, Channels, Metrics
Growth marketing guide: strategy, channels, experiments, metrics, and team structure. How it differs from traditional marketing.
Klaviyo Pricing 2026: Plans, Costs, and Value
Klaviyo pricing breakdown: free tier, email plans, SMS costs, and how it compares to Mailchimp and ActiveCampaign by list size.
Market Segmentation: Types, Methods, Examples
Market segmentation guide: demographic, psychographic, behavioral, and geographic methods with real examples for marketing and sales.
Marketing KPIs: Metrics by Channel and Role
Marketing KPIs by channel, funnel stage, and role. Which metrics to track, benchmarks, and how to build a KPI dashboard.
Marketing Mix Modeling (MMM) for B2B Companies
Discover how B2B companies can use Marketing Mix Modeling (MMM) to measure ROI, optimize ad spend, and drive predictable revenue growth.
Marketing Plan: Template and Step-by-Step Guide
Create a marketing plan that gets executed: goals, budget, channels, timeline, and KPIs. Free template and real examples included.
Marketing ROI: Calculate and Improve It (2026)
Marketing ROI guide with formulas, benchmarks by channel, and how to prove marketing's revenue impact. Templates and tools included.
