Insights

The Dev-Marketer Log.

A collection of thoughts on bridging the gap between performance marketing and software engineering in the age of AI.

Inbound Marketing (2026): Flywheel, Channels, 6-Month Launch Plan
Inbound Marketing Content Marketing

Inbound Marketing (2026): Flywheel, Channels, 6-Month Launch Plan

Inbound marketing from zero: flywheel model, SEO + content + email stack, B2B buying stages, CAC benchmarks, and a 6-month plan with monthly milestones.

Content Marketing Strategy: 90-Day Plan From Zero to Pipeline
Content Marketing Marketing Strategy

Content Marketing Strategy: 90-Day Plan From Zero to Pipeline

Content marketing strategy with a 90-day launch plan: ICP mapping, pillar clusters, distribution channels, and real conversion metrics from zero to pipeline.

Email Marketing Strategy in 2026: Revenue-First Framework
Email Marketing Marketing Strategy

Email Marketing Strategy in 2026: Revenue-First Framework

Revenue-focused email marketing framework: list health, segmentation, automation flows, deliverability, and a 30-day launch plan.

Demand Generation: Strategy and Metrics 2026
Marketing Demand Generation

Demand Generation: Strategy and Metrics 2026

Demand generation explained: how it differs from lead gen, which channels work, what metrics matter, and how to drive pipeline.

AI Content Creation: What Works and What Fails
AI Tools Content Creation

AI Content Creation: What Works and What Fails

How to use AI for content creation without generic output. Where it works, where it fails, and which tools to use at each stage.