Performance Marketing × AI Development

I turn ad spend into revenue
and ideas into products.

9+ years driving traffic and conversions across USA, Europe, and Central Asia. Now shipping web apps, extensions, and automation tools with AI.

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9+ Years Currently in: Almaty Building Daily
Google Ads
HubSpot
Meta
Semrush
What I Do

Bridging the gap between Marketing & Engineering.

I don't just run ads. I build the systems that make them profitable.

PPC & Performance

Google Ads & Meta Ads campaigns that scale. I manage $50k+ monthly budgets with a focus on ROAS.

Full-Stack Dev

Building custom web apps and automation tools. Astro, React, Node.js, and Python expertise.

AI Automation

Custom AI agents to automate workflows. From lead scoring to content generation.

SEO & GEO

Ranking in search engines AND AI answers (ChatGPT, Perplexity). The future of organic traffic.

Analytics & Data

End-to-end tracking setup. GTM, GA4, BigQuery. Know exactly where every dollar goes.

Web Development

Sites that convert. Fast, secure, and designed for growth.

Proof, not promises

Results that moved the needle.

+1,461%
Lead Growth (CCA)
Promise GroupB2B Marketing
  • Launched Expert Hub Academy. 30 webinars, 1,000+ registrations (92% satisfaction). +123% lead growth in Ukraine.
WebinarsLead GenEdu-Marketing
+190%
Lead Generation
GalamatB2B SaaS
  • Integrated SEO, PPC, and UX optimization. Built conversion tracking from scratch.
SEOGoogle AdsCRO
+52%
Subscriber Growth YoY
GalamatAudience Building
  • Facebook Ads strategy overhaul. Creative testing framework & audience segmentation.
Meta AdsCreative
+15%
Sales Revenue
WebkassaE-commerce
  • Google Ads restructure. Landing page optimization & conversion path improvements.
Google AdsCRO
+10%
Organic Traffic (6mo)
WebkassaSEO
  • Technical SEO roadmap. Content strategy & internal linking.
SEOContent
How it works

From audit to scale in 5 steps.

01

Discovery

Audit your funnel, tracking, and team workflow. Find the gaps.

02

Foundation

Set up analytics, fix tracking, align landing pages.

03

Acquisition

Launch or restructure campaigns. Start driving qualified traffic.

04

Conversion

Optimize the path from click to customer. Test, iterate, improve.

05

Scale

Build reporting. Document what works. Grow predictably.

Tools I use daily

Marketing stack meets AI workflow.

MARKETING & ANALYTICS

Meta Ads
Google Ads
LinkedIn Ads
GA4
GTM
Semrush
Ahrefs
HubSpot

AI & DEVELOPMENT

Claude
Cursor
GitHub Copilot
ChatGPT
Gemini
Vercel
Next.js
Astro
TypeScript

About Tugelbay

Digital Marketing Manager with 9+ years across SEO, PPC, paid social, analytics, and CRO. Currently at Promise Group, leading marketing for Central Asia, Caucasus, and Ukraine markets.

Previously drove growth at Galamat, Webkassa, and Lukoil. Projects across USA, Europe, and CIS.

Now obsessed with AI-assisted development. I ship web apps, browser extensions, and automation tools using Claude, Cursor, and Copilot. Learning something new every day. Building something new every week.

BS in Business Management • International Prague University
Based in Almaty, Kazakhstan • Work Globally

Tugelbay Konabayev

Questions?

Let's build something.

Whether you need campaigns that convert or tools that automate - I'm ready to help.